Lecture Package Options
Los Angeles, CA
Dear Career Services Advisor,
Is preparing a graduate for a career
in the music industry basically the same as prepping for
employment in most fields?
Or are there fundamental differences
that make selling to record executives, A&R reps,
music publishers and distributors a uniquely difficult
Every day, job applicants
Cluttered, hype-filled resumes.
Pointless portfolios that
leave out important technical information.
fear when attending an industry
function packed with people who could substantially
help their career … yet no connection is made.
No. Getting a job in the music industry
is NOT like finding a job in any other career. There are
differences … important differences.
And unless your students know what motivates
hiring managers – and how to sell into the cut-throat
world of music – it may be years before they get a foothold
in their chosen profession...
while their self-confidence slowly drains.
My name is Tess Taylor, and I know the
truth of what I’m saying first hand.
I started my career working for a concert
promoter and realized very quickly how the entire music
business is based on relationships. I also noticed that
most people aren’t good at creating and maintaining them.
Then I made the switch from marketing
music to marketing people. I realized what a vital need
there was for what I did best - the ability to meet, interact
with and form strong personal and professional relationships
The “know-how” of marketing oneself
is what turns a modest career into a great one, an average
person into one sought out by others, and sets any professional
apart from the crowd.
As my bio and testimonials in the column
at left prove, my credentials and contacts in the music
industry are unmatched by any other professional.
I’ve founded and operate two industry
organizations with global outreach - Los Angeles Music
Network and the National Association of Record Industry
More importantly, I teach career strategies
and music industry trends at universities, and keynote
and lecture at conferences worldwide, for example:
University of Southern
Harvard Business School
Berklee College of Music
Ohio State University
Cal State Fullerton (Fullerton)
University of Redlands
Hollywood Reporter / Billboard
Film & TV Music Conference (Beverly Hills)
Tess Taylor has been
featured, interviewed or quoted
in the following news
The Hollywood Reporter
KFI AM 640
KTLA Morning News
Radio & Records
Tagesthemen (in Germany)
The Chicago Sun-Times
Music Connection Magazine
... and in many other
Now, I want to share my
best music industry job secrets with your students
in a new learning program from the Tess Taylor Music
Business University that I call: How to Win
Friends, Influence People and Get a Job in the Music
This proven half-day master class covers
vital aspects of successful student marketing into the
music industry. Let’s take a look at what we uncover ...
to Win Friends, Influence People
& Get a Job in the Music Business
Do students need specific or even hands-on
experience to break in? The answer may surprise you. I
share the most powerful tools for building credibility
that gets students job offers. Plus, students participate
in self-discovery and social graces
exercises they can use throughout their careers. To make
sure they know precisely what to say and do when
selling themselves into a pool of accomplished, talented
and often intimidating individuals, I discuss these topics:
strategies to beat out the competition and have job
offers BEFORE you graduate
we're afraid to ask for what we want: the 3 most paralyzing
fears and how to overcome them
shyness and insecurity with a technique not taught
by anyone else.
3-step exercise to help remember names.
power of referrals.
students don't take advantage of case studies ...
and why more of them should.
skills for getting into the music industry.
simple action that can result in up to 6 times the
response to your resume.
method for getting your calls returned immediately.
me the money! Negotiation tactics, salary ranges and
how to approach the subject of money.
to work your NARIP Record Industry Rolodex.
PLUS — How to
prepare an “elevator pitch” that sells you in just 15
– 30 seconds.
PLUS — My 5-part
BLOCKBUSTER resume critique … one-on-one audits that take
apart and expertly re-construct resumes in terms of design,
writing, elements and persuasion. Practical advice guaranteed
for students who submit their resumes in advance of seminar
If you’ve read Malcolm
Gladwell’s best-selling book “The Tipping
Point” then you may recognize Tess as a “super-connector.”
The concept Gladwell coined to describe that
unusual species of person who knows everybody.
“Tess Taylor is one
of the great resources of the music business.
She’s a walking job fair. She has amazing
insights into where the business is going
and combines that savvy with a Rolodex the
size of an SUV.”
-- Jeffrey Jolson-Colburn, Publisher
& Editor of Hollywood Today
This jam-packed, frequently-updated 58-pager
includes bare-bones tactics on how to create
and submit your resume, sample resumes, The
Best Cover Letter Ever Written, Advice on
Entry Level Jobs, Middle Management Jobs and
Advancing Your Career, How To Respond to Requests
for Salary Requirements, Salary & Wage
Resources, Compensation Alternatives, Strategies
For Success and much more!
Always current, this 54-page information power-house
lists Professional Associations, Booking Bands,
Books (Recommended Reading), Conferences,
Directories, Educational Institutions, Gaming,
Independent US Distributors, Indie Music Sites,
Music Directors To Send Your Music For Airplay,
Music Conventions With Showcasing Opportunities,
Music Licensing & Placement, Music News:
Ezines, Magazines, Blogs & Bulletins,
Online Radio, Pitch / Tip Sheets, Press &
PR, Professional Services, Radio, Resources
For Unsigned Bands, Trade Publications and
A must-have formula that leads students through
the process of identifying, targeting and securing
the internship of their choice in 10 weeks or
Their newfound knowledge – as well as
their newfound strategy for building their networking
skills and relationship database – will give them a level
of confidence they never had before.
Taylor’s Music Business University
is surprising affordable.
How much does it cost to have me help
your students with their advanced marketing and personal
development education? My custom-tailored half-day seminars
have been taught from coast-to-coast, for classes of 10
to 200, fulfilling every school’s needs.
My rates are flexible and fair. Your
return on investment is evident by the number of Tess
Taylor Music Business University graduates working across
America in the music industry.
If, after your students attend Tess
Taylor’s Music University, they don’t agree that the
marketing, educational and personal development ideas
in the class are valuable …
Or if they are dissatisfied
for any reason … you’ll get a full refund. That way,
you risk nothing.
“Information presented was invaluable.”
Tess Taylor presented to my NYU class was
invaluable. Since then, many of my students
have cultivated professional relationships
with Tess and have benefited directly from
them. I wish she lived in New York City
so I could have her as a guest in every
-- Steve Lurie, Music Business Educator,
New York University
Why not let “How to Win Friends, Influence
People & Get a Job
in the Music Business” be the power lecture to get your
So what are you waiting for?
To book a seminar that suits your
school, call or email now:
P.S. I love this time of year. It’s
a great time to take stock and think about all the
things that will make the new year more fun and prosperous.
could be better than making a commitment to your students
– right now – that 2008 will be the year you ensure
they master the skills to take with them throughout
their careers? I can honestly think of no better plan
for doing it than the one in this letter. Book me
today for “How To Win Friends, Influence People and
Get A Job In The Music Industry” and you get a FREE
copy of NARIP’s 58-page Career Guide & Resume
Tips. That’s just one more reason to make that promise
to your students today.